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How to approach Event Managers

The leads you get from our service are most valuable when you ACTUALLY send out emails to the Direct Reach Out events and fill out the call for speakers.

To help you do that, we are sharing with you a template that several professional speakers use to get a conversation going! Look at the list of events on the list. Pick the events that are the best fit for you and your expertise, then send out a query.

 

Getting paid to speak requires a lot of hard work. You need to create a credible foundation or body of work, create a great signature talk, compile the materials and presentation, and practice the speech. Some speakers work on their craft for years before being paid.

 

Just keep working on the process. It might feel daunting. It might feel crazy. It might feel like some weeks NOTHING is happening and all you are getting is no’s. Eventually it starts to break, and when it does you can choose to accept the gigs you want, negotiate on the ones you feel you can get more on, and ultimately speak a lot more at the events you want to speak at!

Below is our template. Modify as you wish!

This is one approach – a letter from your business manager or assistant. (Some speakers start with this letter, others suggest approaching the contacts with a simple question first: Do you hire outside speakers for your events? Or, Are you the contact for hiring speakers for your organization? Or, perhaps you already have a terrific pitch letter.)

Hi [Contact: First name],

My name is [business manager]. I represent (SPEAKER), a professional speaker and CEO of __________. I would love to have a quick conversation with you to see if SPEAKER would be a good fit for one of your upcoming events, perhaps the [Contact: Next Conference Name].

 

SPEAKER’s focus is business topics, such as:

  • Word of Mouth Marketing
  • Business Networking
  • Social media intelligence and
  • Video Marketing

 

SPEAKER offers a variety of presentations including:

  • How to Get More Word of Mouth Referrals
  • Caring is The New Connecting
  • Video Marketing: How To Stand Out In The Virtual Crowd
  • The Seven Sins of Networking
  • Social Media Espionage: Understanding Your Contacts

 

These are a few topics that will show (BENEFIT or SPEAKER TAKEAWAY) your attendees how to turn their contacts, and clients into lifelong customers and raving fans.

 

These specific presentations will provide attendees with (BENEFIT OR TAKEAWAY)  a clear understanding of how caring about their clients and contacts can be one of their most powerful marketing tools in their business toolbox.

 

Here’s a quick video to preview if you are interested in hearing SPEAKER speak, [speaker reel link]. She’d be more than happy to work with you to customize a presentation to fit your event.

 

Are you available tomorrow afternoon or anytime this week?

Thank you in advance,

[Business Manager First Name]

Notes:

  • We suggest you change this and update it as you go. Words could change weekly or monthly. New topics added, some removed. Keep tweaking it.
  • If an event has already booked speakers, look for other upcoming events or consider offering to be a last minute fill-in if they have a cancellation.
  • We recommend the use of a CRM (Customer Relationship Management tool) to help manage your speaking business.
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